Who Can Attend
This masterclass is ideal for entrepreneurs, marketing professionals, small business owners, and anyone interested in enhancing their digital marketing skills to grow their business or personal brand online.
Benefits to Employers
- Improve your business’s online presence and visibility.
- Increase lead generation and customer acquisition through effective digital marketing strategies.
- Boost return on investment (ROI) from paid advertising campaigns.
- Better decision-making with data-driven insights using Google Analytics.
Benefits to Individuals
- Enhance your digital marketing skills, making you more competitive in the job market.
- Gain hands-on experience in running digital marketing campaigns.
- Understand how to track and analyze marketing performance for continuous improvement.
- Learn best practices to grow a business online through SEO and paid advertising.
What will I learn?
- Understand the key digital marketing channels (SEO, SEM, social media, and email marketing).
- Learn how to perform keyword research and optimize a webpage for SEO.
- Gain practical knowledge in setting up and running Google Ads and Facebook Ads campaigns.
- Analyze and track the performance of digital marketing campaigns using Google Analytics.